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	<title>Creative Rush » &#187; Apple</title>
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	<description>What we make, when we make, can we make?</description>
	<pubDate>Thu, 09 Oct 2008 02:55:41 +0000</pubDate>
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		<title>Dark Horse Comics: Secret Mac Superpowers</title>
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		<pubDate>Fri, 11 Jul 2008 18:41:42 +0000</pubDate>
		<dc:creator>Apple Pro</dc:creator>
		
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		<description><![CDATA[Publishing comics with a bang, a pow, and a Mac.]]></description>
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		<title>Erykah Badu: Freestyle Mac</title>
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		<pubDate>Fri, 16 May 2008 19:07:40 +0000</pubDate>
		<dc:creator>Apple Pro</dc:creator>
		
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		<category><![CDATA[Creative]]></category>

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		<category><![CDATA[erykah badu]]></category>

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		<description><![CDATA[She hadn’t released a new album in five years. But that spell ended dramatically when singer/songwriter Erykah Badu sat down in front of her MacBook and fired up GarageBand. The music surged. “I learned how to use GarageBand by trial and error,” Badu says. “It’s like somebody stuck a plug in the back of my neck and uploaded a program to learn how to use GarageBand. It was automatic. Everything on that Mac was automatic.”]]></description>
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		<title>MediaStorm: Visionary Journalism</title>
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		<pubDate>Fri, 02 May 2008 19:31:12 +0000</pubDate>
		<dc:creator>Apple Pro</dc:creator>
		
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		<description><![CDATA[“All you need is an idea and a Mac,” says Brian Storm, the founder and prime mover behind MediaStorm. On his award-winning, multimedia storytelling site, Storm has used Aperture, Final Cut Studio, and Logic Studio to establish a new paradigm for photojournalism. “The Mac is just a magic box,” says Storm. “It allows us to do so many amazing things. It’s a seamless visual environment that keeps the creative juices flowing.”

]]></description>
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		<title>Rough Draft Studios: Drawing Inspiration</title>
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		<pubDate>Fri, 04 Apr 2008 20:57:07 +0000</pubDate>
		<dc:creator>Apple Pro</dc:creator>
		
		<category><![CDATA[Apple]]></category>

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		<description><![CDATA[If you’ve seen The Simpsons, you’ve seen the work of Rough Draft Studios. In fact, the Glendale, CA-based animation powerhouse has been churning out hit after animated hit for decades. And they’re just as animated about the Macs they use. Says Scott Vanzo, Director of CGI and Chief Technology Officer at Rough Draft. “The work we do involves everything from traditional 2D animation to 3D CGI to video editing. An iMac can be an office machine one day, and the next day it can be put into production. Every Mac in the studio can do what we need it to do. There simply isn’t another platform out there that can do as much as the Mac.”

]]></description>
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		<title>Big Spaceship: All Fun and Games</title>
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		<pubDate>Sat, 23 Feb 2008 00:44:20 +0000</pubDate>
		<dc:creator>Apple Pro</dc:creator>
		
		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Contributors]]></category>

		<category><![CDATA[Creative]]></category>

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		<description><![CDATA[“We’ve earned a reputation for innovation, so we get to do incredibly fun stuff for great brands,” says Big Spaceship CEO Michael Lebowitz. “We like making people laugh, and we like making people scared,” he adds. And they like working on the Mac. “The Mac is the only platform that understands one of our key principles: How you engage with something has a direct impact on the results. I truly believe that working with thoughtful, human-oriented, creative technology makes you create more, and better, work.”



]]></description>
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		<title>Paul van Dyk: Digital Spin</title>
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		<comments>http://www.apple.com/pro/profiles/paulvandyk/?sr=hotnews?sr=pro.rss#comments</comments>
		<pubDate>Fri, 18 Jan 2008 23:18:19 +0000</pubDate>
		<dc:creator>Apple Pro</dc:creator>
		
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		<description><![CDATA[DJ cum live music producer, Paul van Dyk weaves his own music on stage in real-time on a pair of 17-inch MacBook Pro computers running Logic Studio and Ableton Live. “Ever since I basically began making music, I’ve worked with Macs,” he says. “They’re in the studio as well as on the road. I’ve always had my Macs with me. They’re an essential part of my music.” ]]></description>
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