“All you need is an idea and a Mac,” says Brian Storm, the founder and prime mover behind MediaStorm. On his award-winning, multimedia storytelling site, Storm has used Aperture, Final Cut Studio, and Logic Studio to establish a new paradigm for photojournalism. “The Mac is just a magic box,” says Storm. “It allows us to do so many amazing things. It’s a seamless visual environment that keeps the creative juices flowing.”

If you’ve seen The Simpsons, you’ve seen the work of Rough Draft Studios. In fact, the Glendale, CA-based animation powerhouse has been churning out hit after animated hit for decades. And they’re just as animated about the Macs they use. Says Scott Vanzo, Director of CGI and Chief Technology Officer at Rough Draft. “The work we do involves everything from traditional 2D animation to 3D CGI to video editing. An iMac can be an office machine one day, and the next day it can be put into production. Every Mac in the studio can do what we need it to do. There simply isn’t another platform out there that can do as much as the Mac.

“We’ve earned a reputation for innovation, so we get to do incredibly fun stuff for great brands,” says Big Spaceship CEO Michael Lebowitz. “We like making people laugh, and we like making people scared,” he adds. And they like working on the Mac. “The Mac is the only platform that understands one of our key principles: How you engage with something has a direct impact on the results. I truly believe that working with thoughtful, human-oriented, creative technology makes you create more, and better, work.”