As a collaborative team member, I played a pivotal role in the digital overhaul for JP Morgan Asset Management. Along with our collective efforts we craft a seamless online experience that echoed the brand’s ethos across various platforms.

At the project’s core, our the brand strategy provided the blueprint for our undertaking. I guided the visual narrative to align with the brand’s identity. Through Visual Design, we curated an aesthetic that married elegance with user-centric functionality, while our focus on UX ensured smooth interactions and meaningful journeys. Our scope extended to the redesign of the web portal, enhancing engagement, and we revitalized online advertising campaigns using animation to distill the new brand ideas. This collaborative endeavor transformed JP Morgan Asset Management’s digital presence, reflecting the harmonious fusion of strategic insights, creative direction, visual finesse, user-centric design, within our team. The result was an elevated brand experience that resonated profoundly with audiences, reinforcing JP Morgan Asset Management’s digital prominence.