Throughout the endeavor of Life&Stays, I played a pivotal role in building and growing the hospitality brand of The Life& Company. Collaboratively working with several teams, the primary focus was on expanding their short-term and mid-term rental business across North America.

My contributions included crafting a compelling identity tailored to the preferences of travelers seeking unique experiences. In close collaboration with various teams, we devised strategies spanning branding, marketing, and operations to ensure smooth and memorable guest stays. Moreover, I introduced a new workflow using technology and automation, which significantly enhanced customer service and location support. By implementing practical solutions and leveraging industry insights, our collective efforts drove tangible growth for The Life& Company in the competitive hospitality sector. This project was marked by our unwavering commitment to delivering authentic guest experiences while strategically expanding their presence in the short-term and mid-term rental market across North America.